Pharos

Work Life
in Balance

Pharos - Where Work and Life are In Balance, is a transformative healthy working and sustainable commercial office redevelopment in Amsterdam, conveniently located at Hoofddorp train station. Pharos has been redeveloped into a modernized healthy working environment. It is pioneering the vision of a healthy and sustainable workplace in the Netherlands and globally.

Redeveloped with the circular economy at its core, Pharos' sustainable and innovative facilities and amenities make it a truly next-generation work environment where work and life are in balance.

Rebrand and Positioning

Our client, CAIRN Real Estate, asked us to help effectively rebrand and position this development as a modern, cutting-edge work environment that puts its tenant's health and well-being above everything else. For us, this meant painting a vivid picture of how healthy working looks and feels. By creating fresh, simplistic branding and photography and applying it across stationery, sales collateral, web, mobile, signage, outdoor, and various promotional materials, we helped Pharos embody its mission visually.