We are a 360 creative agency based in Newark New Jersey, founded with a commitment to social consciousness, diversity & sustainability. As a Black-owned business, we are dedicated to promoting inclusivity and sustainability in all aspects of our work.

At Theo & Lotte, our focus is on designing for placemaking and real estate projects that not only enhance physical spaces but also fosters a sense of community and belonging. We believe in creating environments that reflect the diversity of the people who inhabit them.

Our team is passionate about using design as a tool for positive change, and we strive to bring innovative solutions to every project we undertake. We are committed to working with our clients to create spaces that are not only beautiful and functional but also environmentally friendly and socially responsible.

We invite you to join us on this journey towards a more inclusive and sustainable future. Together, we can make a difference.

Values & Mission

Social Impact & Diversity

We believe in the power of diversity and its capacity to spark innovation. We champion diverse perspectives, fostering an inclusive environment where every voice is heard, every story told, and every idea counts. Together, we are committed to creating change that resonates, making a positive impact on society.

Spatial Storytelling

We master the art of spatial storytelling, transforming physical spaces into vibrant narratives. Our approach goes beyond aesthetics; we delve into the heart of each location, drawing out its unique soul and history. Through thoughtful design and strategic placements, we weave compelling tales that bring spaces to life.

Innovation & Creativity

We push boundaries, challenge conventions, and aren't afraid to think outside the box. Our team is driven by a thirst for fresh ideas and new approaches, dedicated to crafting solutions that are as unique as they are effective. We aim to inspire, to surprise, and to make a real difference through our work.

Our Services

Strategy

Strategy
Discovery & Research
User Experience
Brand Strategy & Architecture
Positioning
Content Strategy
Marketing Campaigns
Experience
Media Planning
Media Buying

Branding

Brand Development & Rebranding
Strategy
Naming
Visual Identity & Logo
Brand Guidelines
Verbal Identity
Print Collateral

Digital

Website Design & Development
UX/UI
Information Architecture
Wireframing
Custom Content Management Systems
Wordpress
Applications
SEO
PPC

Content

Photography
Retouching
Videography & Editing
Copywriting
Storyboarding
Illustration
Animation & Motion Graphics
Production
Art Direction
Creative Direction
3D Visualization

Our Process

The creative process is an intricate, multifaceted journey that involves various stages of conceptualization, experimentation, and refinement.

Our team's collective aim is to meet and exceed our client's primary business objectives and aspirations. Before undertaking a project, we bring our entire team together for a group immersion process that includes extensive research on the project's history, target audience, unique property features, location, challenges, partnership landscape, and competitors. Using this knowledge combined with the client's scope of work, project timeline, and aspirations empowers us to build a comprehensive mission and team-wide strategy.
Every new project undergoes its own strategic review where we deep dive into the product's positioning, property qualities, development type, competitor analysis, USP, and demographics. Our team uses a variety of digital sources to determine social media positioning, competitor volumes, optimal keywords, and digital strategies.
Our planning process is collaborative and transparent at its core, including the client and additional project partners in every step of the process. We ensure that a comprehensive rollout plan aggregates strategic approaches with mutually understood goals and a timeline that tailors to our client while maintaining the highest quality output possible.
When our design process begins, we take our clients through the journey of visual discovery, explaining all the influences, references, and research that will create their brand identity. Using a 360 design approach, our team simultaneously envisions branding, ads, renderings, photography, copywriting, and social media to ensure we're creating a concise and utilizable visual experience.
Whether it's a new website, complete ad campaign, or social media partnership, our team is always completely synchronized in our approach to execution and promotion, allowing for fewer roadblocks, timely launches, and cross-promotional support.
From our perspective, continued success is achieved by constant adjustment, and that's why remaining agile is so fundamental to our core strategy. We use detailed reporting and analytics to compare results to benchmarks and constantly optimize our process to ensure consistent and exponential improvement while consistently improving cost efficiency, consumer engagement, and lead quality.